Erica Barnett, Lifecycle Marketing Manager - 11/05/25

The How and Why of Sending a Daily Mystery Bonus

Low lift content that helps increase DAU in free-to-play games

Erica Barnett, Lifecycle Marketing Manager - 10/07/25

How Many Coins Should You Give New Users?

A Step-by-Step Guide from a Games CRM

Erica Barnett, Lifecycle Marketing Manager - 06/26/25

How notifications can funnel players into purchasing

Erica Barnett, Lifecycle Marketing Manager - 04/24/25

Rewarded messaging is crucial to a F2P game's longevity

Erica Barnett, Lifecycle Marketing Manager - 09/10/24

How to make your top players feel appreciated.