Erica Barnett, Lifecycle Marketing Manager - 06/26/25

The Role of Notifications in Driving in App Purchases

How notifications can funnel players into purchasing

Alex Scarborough, CEO & Co-Founder - 06/10/25

Segmenting Your Players for Maximum Impact: A How-To Guide

What audiences to focus on and how to divide them

Erica Barnett, Lifecycle Marketing Manager - 05/27/25

(That you can do something about.)

Erica Barnett, Lifecycle Marketing Manager - 05/13/25

A comprehensive look at the risks and benefits. 🧐

Erica Barnett, Lifecycle Marketing Manager - 04/24/25

Rewarded messaging is crucial to a F2P game's longevity

Erica Barnett, Lifecycle Marketing Manager - 04/09/25

Which metric is more important to track? 🧐

Erica Barnett, Lifecycle Marketing Manager - 03/25/25

Ensure your players are getting your emails

Erica Barnett, Lifecycle Marketing Manager - 03/12/25

The world of free-to-play games requires a unique marketing strategy

Erica Barnett, Lifecycle Marketing Manager - 02/26/25

A Guide to Automated Campaigns for Game CRMs

Erica Barnett, Lifecycle Marketing Manager - 02/11/25

Top advice for writing personalized messaging that works