Here at Teak, we understand maybe better than anyone that being a CRM for a game is a lot. You’re constantly juggling a variety of different tasks, and many of those tasks need to get done every single day. The problem can be, how do you keep track of all those tasks and ensure you’re hitting the most important ones consistently?
We thought it might be helpful to give an overview of what we usually see as a typical day in the life of a games CRM. However, as you know, every CRM role differs from game to game, and let’s be honest - there really is no such thing as a “typical” day when you’re a CRM. But we are hoping we can help you out with tracking some of the more ongoing everyday tasks needed through the list below, plus how Teak can help you do them.
Let’s get the day started!
Check all your recurring campaigns 🔁
- Take a look at your current active campaigns and make sure they’re being sent and engaged with. Review performance on your recurring campaigns and make necessary adjustments. You can easily check all your recurring campaigns in Teak by filtering for Triggered, Repeating, and Local.
The filter menu in Teak is your friend.
Based on active campaigns, evaluate any adjustments or new campaigns 🤔
- Sometimes you may notice a change in a recurring campaign’s performance - maybe one isn’t going quite the way you hoped, or one audience isn’t interacting with the messaging enough. To make pushes more dynamic and engaging, you could try creating a Rich Push or A/B testing different rewards against each other - both things you can easily do through Teak.
- If you ever aren’t sure where to start, or how to address issues in a campaign, the Player Lifecycle can be a great way to track campaigns - tracking each cycle of the Lifecycle and quickly find them with our search feature. This is an easy way to quickly assess which audience needs more attention and also the best way to reach them. Our series on the Player Lifecycle covers not only each cycle in depth, but also recommended reward amounts and cadence.
Review the content calendar 🗓️
- Look at any upcoming campaigns you have scheduled and ensure they are ready to go. Most importantly, ensure that in-game features and promotions are on track for release before the messaging is set to send out.
Write Copy and Get Creative! ✏️
- Let’s face it: being a games CRM requires a lot more writing and creativity than people might think. We understand that at Teak, so we want to make all of the above tasks as easy as possible for you so you can focus on being creative. Fill in the content calendar with push, email, and social posts. Attach rewards, give your players coins, and find unique ways to get your players to tap in. We have some tips on that here!
- Remember that you can use a recurring schedule with varied content as part of your cadence to ensure your content stays fresh. The guide linked also touches on randomized rewards, and of course, you can use the same features on email. At Teak, our goal is to help you automate away the tedium - freeing up your schedule to focus on the creative and innovative thinking your team and game is looking for.
Check in with your team and attend development meetings 📊
- For some games, you may have standup or roadmapping meetings that act as lookaheads for the team and strategy. This helps to stay aligned with the development process and provide information to teams in real-time.
Attend marketing meetings 🎯
- Many of you will have regular larger marketing team meetings where you’re expected to pitch campaign ideas, report on campaign performance, and align with all channels on marketing plans. Being prepared to discuss upcoming campaigns and speak to marketing needs will be important at these. Teak has a filter that allows you to view Upcoming campaigns - we also might suggest naming schedules after the event or sale happening so you can easily find and adjust them if plans change.
- These meetings are also a great place to ask questions about upcoming game features or events you need to be aware of so you can leverage them in messaging.
Take a coffee break. ☕️
- Did the team make a last minute request that throws your whole strategy off? Take a break. Get some coffee. Just have a minute for yourself before you dive back in.
End of Day Check. ⏰
- Before you leave for the day, take a moment to ensure campaigns scheduled while you’re out are good to go and that email and chats have been responded to.
And now: a note on reporting! You may have noticed we didn’t include reporting on the list above. This isn’t because it’s not important - it absolutely is (as we’re sure you know). But the cadence of reporting varies so much from team to team - some report biweekly, others monthly; some even report weekly. Depending on the cadence established by your team, pulling metrics and noting any wins, anomalies, learnings or adjustments you want to make is a regular task that needs to happen in conjunction with the reporting cadence.
Another weekly or biweekly aspect of your day is reviewing and running A/B tests and then applying the learnings from them. This is an important part of the CRM role - always being curious and trying new things, but making sure you’re testing against benchmarks to gauge effectiveness. The other purpose of the longer cadence for checking A/B test results is to gather more data and make sure you aren’t just catching seasonality, like something always doing better or worse on a weekend.
Anything else you would add to this list? What does a normal day in your life look like? We always want to know and are here to listen!
Erica + Teak Team